"Wake up, O sleeper, rise from the dead,
and Christ will shine on you."
Ephesian 5:14
Victory Creations LLC
20875 N. Pima Rd #C4 PMB 219
Victory Creations LLC, a Scottsdale Arizona based company is
organized to market to and sell a line of spiritual and religious
products based on the Victory Crosses concept. The various products
will be sold in retail stores, art galleries and on online storefronts.
The Chief Creative Officer explains the purpose of the product concept
is to encourage fellow Christians so that they may have the full riches
of complete understanding. Christians are ambassadors, representing
Christ are commanded to pray and spread the good news. By doing this, they may know the mystery of God, namely, Jesus Christ,in whom are hidden all the treasures of wisdom and knowledge. It is by giving and receiving a Victory Cross one can share in the advancement of the
gospel of Jesus Christ and help spread the message.
The product concept includes a host of handcrafted crosses that
begin with a basic pocket cross, which is made of nails and copper
wiring. The basic Pocket Cross from which all the following products
are created is made by combining three nails representing the
crucifixion and signifies the trinity consisting of the Father, the Son
and the Holy Spirit. The nails are connected by twisted cooper
wiring which represents the healing nature of God. All subsequent
Victory Crosses all have the same attributes and can be combined
with various precious stones and Manzanita wood for a stronger
effect on the consciousness of the spiritual minded. The creations range from two inches in a simple form to over three feet in a complex form.
There is an Empty Tomb Cross specifically addressing scriptures
outlining the Resurrection of the Christ while the Mineral Crosses
exemplify the concept of victory. From that point, a consumer
can elect to create a personalized or customized Cross manifestation
based on their favorite biblical theme or bible verse. The product
materials and workmanship are well contrived and have an inherent spiritual meaning. The nails represent the crucifixion, the copper wiring holding the cross together represents the healing aspect of faith,
and the Manzanita Wood is used metaphorically to describe those
who are physically alive but spiritually asleep. The associated precious minerals of Calcite, Citrine, and Canterra Stone add an element of
earthly dimension that represent the separation of heaven an earth.
The product concept will also expand into merchandising
opportunities and will include but not limited to mouse pads,
calendars, posters, hats, T shirts, etc…
The typical customer or client is a motivated Christian and will
be fulfilled with a renewal of spirit by the reminder of what is
important in life. Many of us have pictures of our loved ones or pets
at our desk at work and home which bring us joy. The Victory Crosses concept adds the element of spiritual understanding which transcends
the issues and addresses problems we face on a daily basis. The owner
of a Victory Cross can gaze upon their personalized cross creation
to reflect and find inner peace and tranquility. The topic of living life
each day at a time and to carry one’s cross works appropriately with
the Victory Crosses concept and is inline with Christian doctrine.
There are many outlets and merchandising opportunities in the Christian community, which include music, books, art, and general merchandise.
Crosses have been sold as jewelry, home decorations and paintings throughout the centuries. The competitive advantage for Victory Crosses
is based on the uniqueness of the crosses and its concept originality.
The online marketing campaigns coupled with Christian retail opportunities expand the competitive offerings. There is an off shoot to the Crosses in the form of mass merchandizing pictures, post cards, mouse pads, and
t-shirts to name a few. A photograph of an original cross is the foundation
of all subsequent imagery including letterhead, logo, and trademark.
The variations of each Victory Cross make them identifiably distinctive creations and increase the intrinsic value.
The greatness of this new product strategy stems from the brick and mortar retail outlets, fund raising opportunities and the virtual online storefront.
A marketing campaign leveraging the three primary markets strengthens the strategy by including all facets in advertising and customer relationship management. An added dimension that makes this product great is the ability to order a customized piece and have it sent to a loved one, family member or fellow Christian. The theme of the website is to give and receive the gift of victory and advance the gospel. The strategy capitalizes on one of the main tenants of the Christian faith, which is to witness or share
with non-believers the good news of salvation. Many believers are uncomfortable with direct contact to spread the word but having the
ability to send a memento of faith will appeal to many.
Individual Christians, will have the ability to show their faith
and become a spiritual ambassador to spread the Gospel of Jesus Christ. One could purchase a cross or many of the by products.
The nature of product makes a perfect gift.
Churches will be able to add it to their fund raising initiatives and collaborate in bringing in more money for their local needs as well
as increase the awareness of the Victory Crosses concept.
The essence of the Victory Cross concept is to evoke an emotion
and that is why Art Galleries and Exhibitions will be a main source
of attention. Art is defined as something that stimulates thoughts
or feelings. It undeniable that a Victory Cross creation stirs
something in the soul.
Internal cannibalization of products applies directly to the Victory Crosses where parts and pieces are interchangeable to create variations of each design. Everything starts with the basic cross and builds from there.
The Victory Cross concept will be a commercial success based on
the anticipated demand and acceptance by the Christian community.
The spiritual awakening over the last few years evidenced by best s
elling books including: ‘The Secret’, ‘The Secret Things of God’,
and ‘The Purpose Driven Life’, and not to mention the widely acclaimed
and spiritually motivated books by Tim LaHaye and Jerry Jenkins titled
the ‘Left Behind Series’. The company's strategy behind the new product introduction is based on this tide of spiritual awakening and one’s
sense of belonging. It intends to capitalize on the resurgence of spiritual consciousness of believers and to assist with the advancement of the spiritually minded.
www.victorycrosses.com is a Christian spiritually themed web site.
I reviewed and analyzed the content of the website and discovered
the entire subject matter stays consistent with scripture from the New International Version of the Bible. The web site is based on different messages and incorporates different products with specific spiritual teachings. The products include a host of handcrafted crosses that begin with a basic pocket cross, which is made of masonry nails and copper wiring. The basic Pocket Cross can be combined with various precious stones and Manzanita wood for a stronger effect on the consciousness of the spiritual minded. The creations range from two inches in a simple form to over three feet in a complex form.
There is an Empty Tomb Cross specifically addressing scriptures outlining the Resurrection of the Christ while the Mineral Crosses exemplify the concept of victory. From that point, a consumer can elect to create a personalized or customized Cross manifestation based on their favorite biblical theme or bible verse. The product materials and workmanship are well contrived and have an inherent spiritual meaning. The nails represent the crucifixion, the copper wiring holding the cross together represents the healing aspect of faith, and the Manzanita Wood is used metaphorically to describe those who are physically alive but spiritually asleep. The associated precious minerals of Calcite, Citrine, and Canterra Stone add an element of earthly dimension that represent the separation of heaven an earth.
There is a spiritual awakening over the last few years evidenced by best selling books including: ‘The Secret’, ‘The Secret Things of God’, and ‘The Purpose Driven Life’, and not to mention the widely acclaimed and spiritually motivated books by Tim LaHaye and Jerry Jenkins titled the ‘Left Behind Series’. The company's strategy behind the new product introduction is based on this tide of spiritual awakening and one’s sense of belonging. It intends to capitalize on the resurgence of spiritual consciousness of believers and to assist with the advancement of the spiritually minded.
The products are directed to Christians ranging from the new or young believers, the hardened mature Christians, or the soon to be reawakened Christians. The target market is vast and encompasses an estimated between 1.5 billion to 2.1 billion people. It is split into roughly 34,000 separate Christian denominations and is considered the world's largest religion. The Christian share of the world's population is estimated at 33% per cent for the last hundred years and is on pace to maintain this percentage.
Christianity has the most followers and is the most widespread presence of all well recognized religions. It’s the predominant religion in Europe, the Americas, Southern Africa, Oceania, and the Philippines. The Cross is uniquely a Christian symbol and the center of the Christian faith, one can identify with the design and meaning.
The typical customer or client will be fulfilled with a renewal of spirit by the reminder of what is important in life. Many of us have pictures of our loved ones or pets at our desk
at work and home which bring us joy. The Victory Crosses concept adds the element
of spiritual understanding which transcends the issues and addresses problems we face on a daily basis. The owner of a Victory Cross can gaze upon their personalized cross creation to reflect and find inner peace snd tranqulity. The topic of living life each day
at a time and to carry one’s cross works appropriately with the Victory Crosses concept and is inline with Christian doctrine.
There are many outlets and merchandising opportunities in the Christian community, which include music, books, art, and general merchandise. Crosses have been sold
as jewelry, home decorations and paintings throughout the centuries. The competitive advantage for Victory Crosses is based on the uniqueness of the crosses and its concept originality. The online marketing campaigns coupled with Christian retail opportunities expand the competitive offerings. There is an off shoot to the Crosses in the form of mass merchandizing pictures, post cards, mouse pads, and t-shirts to name a few. A photograph of an original cross is the foundation of all subsequent imagery including letterhead, logo, and trademark. The variations of each Victory Cross makes them identifiably distinctive creations and increase the intrinsic value.
The greatness of this new product strategy stems from the brick and mortar retail outlets, fund raising opportunities and the virtual online storefront. A marketing campaign leveraging the three primary markets strengthens the strategy by including all facets in advertising and customer relationship management. An added dimension that makes this product great is the ability to order a customized piece and have it sent to a loved one, family member or fellow Christian. The theme of the website is to give and receive the gift of victory and advance the gospel. The strategy capitalizes on one of the main tenants of the Christian faith, which is to witness or share with non-believers the good news of salvation. Many believers are uncomfortable with direct contact to spread the word but having the ability to send a memento of faith will appeal to many.
I would improve the organization by redesigning the existing website to showcase more of the Artist’s work. Adding more languages to the web site would increase the exposure and potential traffic. Expanding the selection of crosses and including a separate section for the production merchandise. The retail component of the web site will include the ability for the individual to purchase any number of items for sale.
In conclusion, the Victory Crosses concept is refreshing and adds
a certain aspect of enlightenment to the spiritually motivated.
Stephen Schempp is an emerging artist and a spiritual ambassador
whose forte is creating unique pieces of art focusing on spiritual
awareness and enlightenment. He is leading the way in the use
of different methods to spread the message of spiritual victory
and living victoriously. This is accomplished through the use
of digital imagery, photography, and sculptures utilizing the vastness
of the internet and the intimacy of art galleries. Each Victory Creation / Sculpture is unique and carries its own story which reflects the spiritual awareness and journey of the person possessing the item.
Every element used in the creation of each piece has a significant
spiritual meaning. The basic element of three nails fastened together
by intertwined copper wire form a cross, signifies the holy trinity and healing power of God. The wood comes from the Manzanita tree which
in its natural state has the appearance of being both dead and alive.
This metaphor is used to awaken those who may be physically alive
while spiritually sleeping and touches the divine spark that resides in
all of us. The unique shape of each chosen piece of Manzanita echoes
the twists and turns of an individual spiritual life leading to maturity.
Stephen believes that we all have different paths, gifts, and destiny
with its own challenges and each piece of Manzanita is chosen meticulously. The use of distinctive minerals featuring Calcite, Fluorite, Amethyst and Kyanite provide an extra dose of power derived from the energy and vibration of each piece. The cooper wire adds an electrical conduit enhancing the cumulative affect of each victory creation’s energy.
